Everything you need to know when starting to consider exporting.
Would it be the right move for your company to begin exporting goods?
Businesses in the UK that may have long focused on their domestic market might understandably overlook the potential that exporting could have for supporting the growth of their sales and revenue. However, branching out into exporting will not automatically be the right decision for every UK company.
At a time when the UK’s trade relationships with Europe and other parts of the world continue to be under the microscope, it could be a good time to reflect on whether your business should start exporting goods. Below, we explore the reasons why you may or may not do that.
What are some of the best reasons to begin exporting?
Alongside the “obvious” factor of the role that exporting could play in fuelling your company’s revenue and profitability, you might be drawn to it as a means of enhancing your business’s resilience.
Your organisation might presently sell products, for example, that are more popular during a specific time of year. Attempting to sell summer-focused products in the UK alone would likely mean strongly pronounced ups and downs in your brand’s sales over the course of a year. By exporting such items to hotter parts of the world during the UK winter, you could help ensure more stable and consistent sales throughout the year.
Bear in mind, too, that if the UK economy goes through a downturn, this might not be the case – or at least, not to the same extent – in certain other countries or continents. So, your business establishing a robust customer base across multiple territories or regions could help shield itself against domestic slowdowns.
Another factor that might lead your business to consider exporting, is if you believe a given product (or several) of yours might stand a strong chance of selling well in a different part of the world to your domestic market. Exporting to other territories could enable your firm to stimulate demand for products that might only sell moderately in the UK, thereby putting in place reliable new revenue streams.
Indeed, when you make all the right moves with exporting, your organisation could position itself strongly to gain insights into different markets, achieve healthier economies of scale, innovate, and grow your business.
Exporting doesn’t come without its challenges
Your company might not be well-placed to begin exporting right now if doing so would risk you neglecting a lucrative domestic market, or if your presently available resources don’t allow you to comfortably manage the varied demands of exporting, such as the need to comply with export regulations.
So, you will need to come to your own judgement as to whether becoming an export business would be the best decision for your company.
As a professional import and export consultancy here at KTL, we can greatly help your business to sell and transport goods overseas. To learn more about our wide-ranging and in-depth expertise, please contact us now.